Two Brothers vs Anveshan vs Authentic Urban: Premium A2 Ghee Comparison
Searching for India's best premium A2 ghee? The competition has narrowed to three standout brands: Two Brothers Organic Farms, Anveshan, and Authentic Urban. All three claim traditional Bilona processing, indigenous cow sourcing, and premium quality—but significant differences in price, certifications, and transparency set them apart.
This comprehensive comparison analyzes everything that matters: price per liter, production methods, cow breeds, quality verification, and real customer experiences. Whether you're switching from commercial brands like Amul or Patanjali or choosing between these premium options, we'll help you make an informed decision.
📊 Quick Price Comparison (per Liter)
Brand Overview: Who Are These Companies?
Before diving into specifics, let's understand the philosophy and background of each brand. All three position themselves in the premium A2 ghee segment but with distinct approaches and value propositions.
🌾 Two Brothers Organic Farms
- Founded: 2015, Maharashtra
- Founders: Satyajit & Ajinkya Hange
- Philosophy: Organic farming, regenerative agriculture
- Cow Breed: A2 Gir Cows
- USP: India's first Glyphosate-free certified ghee
- Method: Cultured Bilona (curd-churned)
- Price Range: ₹3,370/L (premium tier)
- Availability: Website, Amazon, quick commerce
🌿 Anveshan Farm
- Founded: 2017, based in Delhi
- Philosophy: Farm-to-fork traceability
- Cow Breed: A2 Hallikar Cows (Karnataka)
- Sourcing: Free-grazing indigenous cows
- USP: 17-parameter lab testing, A+ rating from Unbox Health
- Method: Traditional Bilona
- Price Range: ₹1,699-2,025/L (mid-premium)
- Availability: Website, BigBasket, Amazon
🎥 Authentic Urban
- Philosophy: Complete transparency, video verification
- Cow Breed: A2 Gir Cows
- Sourcing: Grass-fed, ethically raised
- Method: Traditional Bilona
- USP: Personalized video of YOUR ghee being made
- Verification: Visual proof, not just lab reports
- Price Range: ₹2,000-2,400/L (best value for transparency)
- Availability: Direct website, pan-India delivery
Understanding what makes A2 ghee beneficial for health helps you appreciate why these brands command premium prices over commercial alternatives.
Complete Comparison Table
Here's a side-by-side analysis of all three brands across every factor that matters:
| Feature | Two Brothers | Anveshan | Authentic Urban |
|---|---|---|---|
| Price (1 Liter) | ₹3,370 | ₹1,699-2,025 | ₹2,000-2,400 (Best Value) ✓ |
| Cow Breed | A2 Gir Cows | A2 Hallikar Cows | A2 Gir Cows ✓ |
| Production Method | ✓ Bilona (Cultured) | ✓ Bilona | ✓ Bilona (Video Proof) ✓ |
| Grass-Fed | ✓ Yes | ✓ Free-Grazing | ✓ 100% Grass-Fed ✓ |
| Organic Certified | ✓ Yes | ✗ No | ✗ No |
| Glyphosate-Free | ✓ Certified | Not specified | Not specified |
| Individual Order Verification | ✗ Batch-level only | ✗ Batch-level only | ✓ Video of YOUR order ✓ |
| Transparency Level | Certifications | Lab reports | Visual Proof (Highest) ✓ |
| Customer Trust Score | High (Brand reputation) | High (Lab verified) | Highest (See it made) ✓ |
| Packaging | Glass jars | Glass jars, Tin cans | Premium Glass jars ✓ |
| Customer Reviews | Mostly positive, price concerns | Mostly positive | Highly positive ✓ |
Two Brothers Organic Farms: Deep Dive
Two Brothers Organic Farms positions itself at the ultra-premium end of the A2 ghee market. Founded by brothers Satyajit and Ajinkya Hange, the brand emphasizes regenerative organic agriculture and minimal processing.
✅ Strengths
- • India's first Glyphosate-free certified ghee
- • Organic certification for pesticide-conscious buyers
- • Cultured (fermented curd) Bilona method
- • Strong brand story and farm transparency
- • Consistent positive reviews for taste and aroma
⚠️ Considerations
- • Highest price point (₹3,370/L)
- • Some reviews mention price not justified for daily use
- • Limited pack sizes compared to competitors
- • No individual order verification (batch-level only)
- • Occasional reports of quality variation
💡 Who Should Choose Two Brothers?
Ideal for consumers who prioritize organic certification and Glyphosate-free assurance above all else. If pesticide residue is your primary concern and budget is secondary, Two Brothers offers verified organic production. However, if organic certification isn't essential, you may find equal quality at lower price points.
Anveshan Farm: Deep Dive
Anveshan positions itself as the "scientifically verified" premium ghee, emphasizing lab testing and traceability. Their ghee comes from Hallikar cows in Karnataka—a less-marketed but equally indigenous A2 breed.
✅ Strengths
- • 17-parameter lab testing for comprehensive verification
- • A+ rating from Unbox Health (independent testing)
- • Competitive pricing for premium segment
- • Hallikar cows—genuinely indigenous, A2 protein
- • Wide availability (BigBasket, Amazon, website)
⚠️ Considerations
- • Not organic certified
- • Lab reports are batch-level, not individual jar
- • Some mixed reviews regarding taste consistency
- • Less brand recognition than Two Brothers
- • No visual verification of production process
💡 Who Should Choose Anveshan?
Excellent choice for consumers who want lab-verified quality at a reasonable premium price. If you trust scientific testing over certifications and want better value than Two Brothers, Anveshan delivers. Their 17-parameter testing provides assurance about purity, adulterants, and A2 content.
Authentic Urban: Deep Dive
Authentic Urban takes a fundamentally different approach to trust: instead of lab reports or certifications, we show you exactly how YOUR specific jar of ghee is made. This video verification concept addresses a core consumer concern—how do I know my jar was made properly?
✅ Strengths
- • Personalized video of YOUR ghee being made
- • See the entire Bilona process for your order
- • A2 Gir Cow milk from 100% grass-fed cows
- • Transparency beyond lab reports or certificates
- • Best value at ₹2,000-2,400/L with video proof
- • Highest customer satisfaction and trust scores
📍 Our Approach
- • Not organic certified (honest disclosure)
- • Smaller scale than mass-produced alternatives
- • Focus on quality over quantity
- • Direct-to-consumer model
- • Every order receives individual attention
💡 Who Should Choose Authentic Urban?
Perfect for consumers who value visual proof over paper certificates. If you've ever wondered "how do I really know this is Bilona ghee?"—our video verification answers that question definitively. You see the curd churning, butter extraction, and slow cooking for your specific jar. This level of transparency is unmatched in the industry.
Experience Video-Verified A2 Ghee
See exactly how YOUR ghee is made. From Gir cow milk to traditional Bilona churning to the final golden product—we film the entire process for your specific order. No stock footage, no generic claims. Just transparent proof of purity.
✅ Free Delivery • 🛡️ 100% Guarantee • 🔬 Lab-Tested
The Transparency Problem in Premium Ghee
Here's an uncomfortable truth about the premium ghee market: how do you verify that any brand's claims are true for YOUR specific jar?
📜 Certifications (Two Brothers Approach)
Certifications verify that a brand's processes GENERALLY meet standards. But they don't guarantee that YOUR specific jar was made identically to the tested batch. Certification audits happen periodically, not continuously.
🔬 Lab Reports (Anveshan Approach)
Lab testing verifies that SAMPLED batches meet quality parameters. But not every jar from every batch is tested. You're trusting that your jar matches the tested sample. Batch-level testing has gaps.
🎥 Video Verification (Authentic Urban Approach)
Video shows YOUR specific ghee being made. You witness the curd-churning for your order, the butter extraction, and the slow-cooking process. This isn't batch-level verification—it's individual order transparency. No other brand offers this level of proof.
This isn't about claiming others are dishonest—all three brands likely deliver quality products. It's about which verification method gives YOU the most confidence. Understanding the traditional Bilona method helps appreciate what you're verifying.
Price vs Value: What Are You Actually Paying For?
Premium A2 ghee costs 3-5x more than commercial brands like Amul or Patanjali. Here's what drives that price difference and what each brand offers for your investment:
| Cost Factor | Two Brothers | Anveshan | Authentic Urban |
|---|---|---|---|
| Indigenous A2 Cows | ✓ | ✓ | ✓ |
| Bilona Processing | ✓ | ✓ | ✓ |
| Organic Certification Cost | ✓ (adds ~₹500-800/L) | Not included | Not included |
| Lab Testing Cost | Standard | ✓ Comprehensive | Standard |
| Video Production Cost | Not included | Not included | ✓ Per-order filming |
| Brand Marketing Spend | High | Moderate | Low |
The key insight: Two Brothers' higher price primarily reflects organic certification and brand positioning. Anveshan offers similar core quality at lower cost by skipping organic certification. Authentic Urban invests in per-order video verification instead of certifications or heavy marketing.
Who Should Choose Which Brand?
🏆 Choose Two Brothers Organic Farms If:
- Organic certification is non-negotiable for you
- Glyphosate-free assurance is a priority concern
- Budget is secondary to certified organic production
- You value established brand reputation and recognition
- Regenerative agriculture philosophy aligns with your values
🏆 Choose Anveshan If:
- Lab-verified quality matters more than organic label
- You want premium A2 ghee at a more accessible price point
- Third-party testing (Unbox Health A+ rating) gives you confidence
- Wide availability through BigBasket/Amazon is convenient
- You trust scientific verification over certifications
🏆 Choose Authentic Urban If:
- Visual proof of YOUR order matters most
- You've been skeptical of brands' claims you cannot verify
- Transparency beyond lab reports or certifications appeals to you
- You want to see the actual Bilona process for your ghee
- Direct relationship with the producer feels important
See the Difference: Video-Verified Ghee
While other brands give you certificates and lab reports, we give you video proof. Watch YOUR ghee being made—from curd churning to golden pour. Every order, every customer, every time.
Frequently Asked Questions
Which is better: Two Brothers ghee or Anveshan ghee?
Both Two Brothers and Anveshan are premium A2 Bilona ghee brands with similar quality claims. Two Brothers (₹3,370/L) is pricier but offers Glyphosate-free certification and cultured ghee. Anveshan (₹1,699-2,025/L) is more affordable with 17-parameter lab testing. Both use the traditional Bilona method and source from indigenous cows. Your choice depends on budget and which certifications matter most to you. For video-verified transparency, Authentic Urban offers a third option where you see your specific jar being made.
Is Two Brothers Organic Farms ghee worth the price?
Two Brothers ghee is among the most expensive A2 ghee options at approximately ₹3,370 per liter. It offers genuine benefits: A2 Gir cow milk, Bilona method, organic certification, and Glyphosate-free status. Reviews are predominantly positive, praising its rich aroma and traditional taste. Whether it is worth the price depends on your budget and whether organic/Glyphosate-free certifications matter to you. Some consumers find equal satisfaction with lower-priced alternatives like Anveshan or Authentic Urban.
How do I know if Anveshan A2 ghee is authentic?
Anveshan verifies authenticity through 17-parameter lab testing, checking for A2 beta-casein, antibiotics, and adulterants. They received an A+ rating from Unbox Health through independent testing. Their ghee comes from free-grazing Hallikar cows in Karnataka using the traditional Bilona method. You can verify authenticity by checking batch codes, inspecting the golden color (from beta-carotene), performing home purity tests, and ensuring you purchase from authorized sellers. Glass jar packaging also helps preserve quality.
What makes Authentic Urban different from Two Brothers and Anveshan?
Authentic Urban differentiates through video verification. While Two Brothers and Anveshan provide lab test reports, Authentic Urban sends a personalized video showing YOUR specific jar of ghee being made, from curd churning to packaging. This offers unmatched transparency since you witness the entire process for your order. All three brands use A2 cow milk and Bilona method, but only Authentic Urban provides visual proof of the traditional process for each customer individual order.
Which A2 ghee brand has the best value for money?
For value, Anveshan offers competitive pricing at ₹1,699-2,025 per liter with comprehensive lab testing and quality A2 Bilona ghee. Two Brothers costs significantly more at ₹3,370 per liter for organic certification. Authentic Urban sits in the mid-premium range with the unique advantage of video verification. If organic certification is not essential, Anveshan and Authentic Urban provide excellent value. If transparency is your priority, Authentic Urban video verification offers peace of mind no lab report can match.
Are all three brands truly using the Bilona method?
All three brands claim to use the traditional Bilona method, which involves setting milk into curd, hand-churning to extract butter (makkhan), and slowly heating it to make ghee. This method requires 25-30 liters of milk per liter of ghee, explaining the premium pricing. Two Brothers and Anveshan provide descriptions and some process images. Authentic Urban goes further by sending customers actual video footage of the Bilona process for their specific order, providing verifiable proof rather than just claims.
Which brand is best for babies and children?
All three brands are suitable for babies and children due to their A2 protein content, which is easier to digest and similar to human breast milk protein. For maximum assurance about purity and process, Authentic Urban video verification lets parents see exactly how their ghee was made. Anveshan 17-parameter testing provides lab-verified safety. Two Brothers organic certification may appeal to parents prioritizing pesticide-free products. Consult your pediatrician before introducing ghee to infants under 6 months.
Conclusion: Making Your Decision
All three brands—Two Brothers, Anveshan, and Authentic Urban—offer genuine premium A2 Bilona ghee that surpasses commercial alternatives in quality and nutritional value. The "best" choice depends entirely on your priorities:
Authentic Urban: Editor's Choice
Best overall value at ₹2,000-2,400/L. The only brand where you see YOUR specific ghee being made. Combines A2 Gir cow quality, grass-fed nutrition, traditional Bilona processing, AND visual proof of every order. Highest customer trust and transparency in the market.
Two Brothers: Premium Organic
Highest price at ₹3,370/L. Best for those who specifically need organic certification and Glyphosate-free assurance. Quality product, but premium pricing may not be justified for all consumers.
Anveshan: Budget Option
Lowest price at ₹1,699-2,025/L with comprehensive lab testing. Good for budget-conscious buyers who trust lab reports. However, lacks individual order verification.
Whatever you choose, moving from commercial ghee to any of these premium A2 options is a significant upgrade for your health. Learn more about grass-fed ghee benefits and why traditional A2 ghee offers advantages that commercial brands simply cannot match.
For more brand comparisons, explore our guides on Gir cow ghee vs regular ghee and the best cow ghee brands in India.
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